There are several ways current and new customers can shop for official AT&T services and products. Whether you prefer buying online, visiting an AT&T store, or getting in-person assistance at a retailer like Costco or Best Buy, understanding the differences between each pathway can help you find the shopping experience that best fits your needs.
This guide breaks down the main ways to shop for AT&T services in 2026, including the benefits of purchasing online, in-store, or through official authorized retail partners.
Authorized AT&T retailers are approved partners that sell official AT&T wireless, internet, and device services. Customers purchasing through authorized retailers still receive access to official AT&T plans, eligible promotions, account support, and AT&T customer service, plus additional deals.
Buying Directly from AT&T.com or an AT&T Store
For customers who already know what they’re looking for, purchasing directly through ATT.com or visiting an official AT&T store can be one of the most straightforward ways to shop for wireless, internet, and device services.
Shopping directly through ATT.com gives customers access to:
- The latest AT&T wireless and internet plans
- Device upgrades and trade-in offers
- Account management tools
- Online ordering and activation
- Direct access to AT&T customer support
Many customers prefer the online experience because it allows them to compare plans, review pricing, check service availability, and complete purchases from home at their own pace, but customers can also go into official AT&T stores.
Buying directly through AT&T can be a good fit for customers who already know which plan or device they want, but there are many customers who prefer shopping through authorized retailers for additional convenience, hands-on assistance, or retailer-specific promotions.
Shopping at Authorized AT&T Retailers
Many customers choose to shop for AT&T services through authorized retailers like Costco, Best Buy, BJ’s, and Target because the experience is very similar to purchasing directly through AT&T — with the added benefit of in-person assistance and potential retailer-specific promotions.
At authorized AT&T retailers, customers can:
- Sign up for new AT&T wireless or internet services
- Upgrade existing devices
- Transfer their phone number
- Activate a new phone
- Compare plans and devices
- Get help setting up their device and account
These locations are staffed with AT&T representatives who can help explain plan options, device features, upgrade eligibility, trade-in opportunities, and available offers so customers can choose the solution that best fits their needs.
Because authorized retailers work directly with AT&T, customers can still expect access to official AT&T plans, devices, eligible promotions, trade-in programs, and post-sale support.
Depending on the retailer, customers may also find:
- Gift card promotions
- Trade-in incentives
- Retailer-specific discounts
- Bundled savings opportunities
Shopping through a retailer can be especially convenient for customers who prefer hands-on assistance or want to complete their AT&T purchase while doing other shopping in one trip.
Whether you’re upgrading your phone, switching carriers, or setting up a new internet service, authorized AT&T retailers provide another trusted and official way to shop for AT&T products and services.
Find an authorized AT&T retailer near you to get started
How Get.ATT.com Fits into the Shopping Experience
Get.ATT.com is designed to help customers explore trusted AT&T shopping pathways, including official AT&T experiences and authorized retailer locations.
Rather than functioning as a standalone retailer or third-party reseller, Get.ATT.com serves as a centralized resource for customers researching AT&T wireless, internet, device, and retailer options before making a purchase.
Through Get.ATT.com, customers can:
- Learn about authorized AT&T retailer experiences
- Find nearby retail locations
- Compare available services and promotions
- Access retailer-specific pages and offers where applicable
- Purchase eligible AT&T products and services
In some cases, Get.ATT.com may also surface promotions, bundles, or retailer-related offers that differ from standard online purchase experiences. Availability and eligibility for these offers may vary depending on the retailer, location, or service selected.
For customers who are still deciding where or how to shop for AT&T, Get.ATT.com can help:
- Compare plans and services
- Explore retailer options
- Check availability
- Find nearby AT&T stores or authorized retailers
Because the platform is directly connected to official AT&T experiences and authorized retail pathways, customers can still expect access to official AT&T products, plans, eligible promotions, and customer support throughout the shopping journey.
Which Shopping Option Is Right for You?
The best way to shop for AT&T services depends on what matters most to you — whether that’s convenience, in-person support, retailer promotions, or managing everything directly through AT&T.
Use the table below to help determine which shopping experience best fits your needs.
| If You Want… | Best Shopping Option |
|---|---|
| A direct online shopping experience | ATT.com |
| Help setting up or activating a device in person | Authorized AT&T Retailers |
| Hands-on support while comparing devices and plans | Authorized AT&T Retailers |
| The ability to shop while running other errands | Retailers like Costco, BJ’s, Best Buy, or Target |
| Direct access to ATT.com account management tools | ATT.com |
| Access to retailer-specific promotions or bundled offers | Authorized AT&T Retailers or Get.ATT.com |
| A resource to explore retailer experiences and available offers | Get.ATT.com |
| Assistance switching carriers or upgrading devices | ATT.com or Authorized Retailers |
No matter which pathway you choose, customers still receive access to official AT&T plans, devices, services, and support.
Ready to Shop AT&T Services?
Whether you’re upgrading your device, switching carriers, setting up home internet, or opening a new line, there are multiple ways to get started with AT&T.
Customers can:
- Shop online through ATT.com
- Visit an AT&T store
- Explore authorized retailers like Costco, Best Buy, BJ’s, or Target
- Use Get.ATT.com to research plans, retailers, and available offers
Find a retailer near you to upgrade your device.
Find an AT&T retailer near you to compare plans, explore devices, and get started today.
Frequently Asked Questions
Are authorized AT&T retailers official AT&T partners?
Yes. Authorized AT&T retailers like Costco, BJ’s and Best Buy are approved partners that sell official AT&T wireless, internet, and device services. Customers purchasing through authorized retailers still receive access to official AT&T plans, support, and eligible promotions.
Do I get the same AT&T support when buying at a retailer?
Yes. Whether you purchase through ATT.com, an AT&T store, or an authorized retailer like Costco or Best Buy, customers still receive access to AT&T customer support, account management, and eligible services.
Can I upgrade my phone at an authorized AT&T retailer?
Yes. Authorized retailers can help customers upgrade devices, transfer phone numbers, activate service, and compare available plans and promotions.
Are retailer offers different from ATT.com offers?
In some cases, authorized retailers may offer promotions, bundled savings, or incentives that differ from standard online offers. Availability and eligibility may vary by retailer and location.
Can I switch carriers at an authorized retailer?
Yes. Many authorized retailers can help customers switch carriers, transfer their phone number, activate a new device, and select the AT&T plan that best fits their needs.
What is the difference between ATT.com and Get.ATT.com?
ATT.com is AT&T’s primary direct shopping and account management platform. Get.ATT.com helps customers explore AT&T products, retailer experiences, store locations, and retailer-specific offers in one place.