For the best possible browsing experience

we recommend upgrading to one of these modern browsers.

To speak to a sales representative, please call
could not form link

AT&T National

Find the best offers!

Visit an AT&T Sales Representative

at your favorite retailer

the best internet plan

If we’re being honest, choosing an internet plan isn’t even close to being the most exciting thing on your to-do list. Add in having to dig through the fine print and a lot of jargon, and we wouldn’t blame you if you had put off finding the best internet plan.

Yet, you still need the internet for working, learning, streaming, gaming, etc. And picking the right plan for you can be game-changing. So, while it’s not the most exciting task, it may be one of the most necessary—and perhaps urgent—tasks on that to-do list.

The good news? You don’t have to be a tech whiz or spend hours scrolling through confusing terms to make a smart choice. This guide will help you cut through the noise and focus on what really matters: finding a plan that fits your needs, your budget, and your lifestyle.

Let’s get started…

Speed: How Much Do You Really Need?

When it comes to internet plans, speed is often the headline feature. For good reason. Your internet speed determines how quickly you can download files, stream videos, join video calls, and browse the web without frustrating lag or buffering. But before you sign up for the fastest plan available (and the biggest bill), it’s worth asking: How much speed do you really need?

Here’s a quick guide:

  • Light browsing, email, and social media: 10 – 25 Mbps is usually sufficient for one or two devices.
  • Streaming HD videos or video conferencing: 25 – 50 Mbps is a solid target, especially for a household with multiple users.
  • 4K streaming, online gaming, and large file downloads: 100 – 300 Mbps helps avoid interruptions and keeps everyone happy.
  • Work-from-home setups and smart homes: 300 Mbps and higher ensures smooth performance across all devices.

It’s also important to remember that upload speed (sending data) matters too, especially if you’re sharing large files, working from home, or gaming online.

Pro tip: Your speed needs may change over time. Your household may grow, you could add more devices, you could change jobs and work remotely. Nothing stays the same, so consider plans that allow for upgrades or have a flexible speed tier option.

Connection: The Backbone of Your Service

The type of connection you choose can make a big difference in speed, reliability, and even availability. Here’s a breakdown of the main options you’ll likely encounter:

  • DSL (Digital Subscriber Line): DSL uses existing phone lines to deliver internet service. It’s widely available, especially in rural areas, but speeds tend to be lower (usually up to 100 Mbps), and reliability can vary.
  • Cable: Cable internet shares bandwidth with your neighbors, which means speeds can fluctuate during peak usage times. It typically offers solid speeds—up to 1 Gbps in some areas—and is a popular choice in suburban and urban locations.
  • Fiber: The gold standard of the internet. Fiber-optic connections deliver ultra-fast speeds (often up to 5 Gbps or more) with excellent reliability and no slowdowns during busy hours. The catch? Fiber is still limited in availability, so check if it’s offered in your area.
  • Fixed Wireless: This option brings internet to your home via radio signals from a nearby tower. It’s a useful alternative in rural areas, but speeds are generally slower, and performance can be affected by weather and obstructions.
  • Satellite: If you live in a very remote area, satellite may be your only option. Speeds with some service providers have improved in recent years, but latency (delay) and data caps can still be issues.

When choosing a connection type, think about what’s available in your area, how you use the internet, and whether you need the extra speed and reliability that fiber offers—or if a more affordable option like DSL or cable will do the job.

Data Caps: Know Before You Stream

Data caps can be the sneaky culprit behind surprise charges or sudden slowdowns. A data cap is the limit your provider places on how much data you can use each month. For a simple analogy, unlike an all-you-can-eat buffet, you instead have a plate size limit. You can load up on any item(s) you want from the buffet, but if you overflow your plate, you could face overage fees, throttled speeds, or even temporary service interruptions.

Here’s a rough idea of how much data common activities use:

  • Browsing and email: Minimal—around 1 GB per hour
  • Streaming HD video: About 3 – 5 GB per hour
  • Streaming 4K video: 7 – 10 GB per hour
  • Online gaming: 1 – 3 GB per hour (depending on the game)
  • Video conferencing: 1 – 2 GB per hour

Many plans come with unlimited data. Other plans impose monthly limits, often ranging from 100 to 150 GB on lower-tier plans. If you’re a heavy streamer, gamer, or work-from-home warrior, it’s worth double-checking those details before you sign up to avoid surprises, such as decreased speeds or increased bills.

Pro tip: If you’re close to a cap, consider monitoring your data usage using your provider’s app or tools.

Pricing: Beyond the Monthly Rate

You’ve probably at least seen (if not been enticed by) big, bold offers in flashing adverts with prices that sound a-maz-ing. Unfortunately, those aren’t always the real prices you’ll pay. With most providers, you’ll need to dig a little deeper to discover the total costs. Once you factor in fees, taxes, and potential price hikes, these costs can be higher than anticipated.

Here’s what to watch for:

  • Introductory pricing: Many providers offer attractive “new customer” rates, which is nice. However, those new customer rates can jump significantly after 12 to 24 months. Always ask what the regular rate will be after the promotional period ends. You may automatically see price jumps of $20 to $50 or more once your introductory pricing ends.
  • Early termination fees (ETFs): Circumstances change, people move, and there can be good reasons to modify or discontinue your service. If you cancel early, you could face hefty penalties—sometimes up to $200 or more. Again, remember to check the fine print.
  • Additional fees: Some providers sneak in charges for paper billing, service calls, or even “network maintenance.”
  • Equipment rental fees: Need a router or modem? Providers often charge between $5 and $15 per month for equipment unless you buy your own.
  • Installation fees: Some providers waive this fee during promotions. Others charge up to $100 or more for setup.
  • Bundling options: You may save money by bundling internet with TV or phone service, but be sure the bundle actually offers value for your needs. If you wouldn’t have bought the other services alone, how much added value do they really provide?

Pro tip: Always ask for a full breakdown of costs, including taxes and fees. That way, you’ll understand exactly what your monthly bill will look like before you agree to anything. And if a plan requires a long-term contract, double-check what happens if you need to move or cancel.

Real-World Performance: It’s Not Always What’s Advertised

That blazing-fast speed your provider promises? It’s often a “best case” scenario. In reality, your internet experience depends on factors like network congestion, distance from infrastructure, and even your own equipment.

Here’s what to keep in mind:

  • Advertised speeds vs. actual speeds: Real-life performance can vary. Test your connection regularly using tools like Speedtest.net, Fast.com, or your provider’s app.
  • Peak times can slow you down: Connections can slow when lots of users are online at the same time—think evenings, weekends, and big event nights.
  • Your equipment matters: No matter how fast your plan is, a slow router, outdated device, or even a poor Wi-Fi setup can bottleneck your speeds.
  • Customer reviews tell a story: Check out reviews in your area for honest feedback about reliability, outages, and customer service.

Pro tip: Ask neighbors what provider they use and how happy they are with the service. Local experiences often tell you more than national ads.

Customer Support: Crucial Yet Often Overlooked

You might not think much about customer service—until you really need it. But when your internet goes down during a big video call or your router isn’t working the way it should, support quality can make or break your experience.

Here’s what to check:

  • Availability: Is support available 24/7 or only during certain hours? While chatbots can be helpful at times, they may not be able to provide the specific answer you need. Can you reach a live person or only a chatbot?
  • Contact options: Can you reach support via phone, live chat, or email? Some providers even offer social media support or community forums.
  • Local support: Will a technician come to your home if needed, or will everything be handled remotely?
  • Customer satisfaction: Look at reviews, BBB ratings, and user forums. Some providers consistently rank higher for support—while others leave customers hanging.

Pro tip: Before signing up, try contacting customer service with a question. How quickly do they respond? Are they helpful? It’s a good preview of the experience you’ll have as a customer.

Availability: The Best Plan Is One You Can Actually Get

It’s easy to get excited about a super-fast fiber plan—until you find out it’s not available in your area. Availability is a huge factor in choosing the right internet plan, especially if you live in a rural or remote location.

Here’s what to consider:

  • Check by zip code: Online tools let you search providers by location. You can also visit provider websites and enter your address to see what’s available.
  • Rural areas may have fewer options: Fiber is growing, but DSL, cable, fixed wireless, or satellite might be the only choices in some areas.
  • City dwellers may have more providers but also more congestion: Even if you have multiple options, real-world performance can vary widely depending on your neighborhood.

Pro tip: Availability can change. From time to time—especially if you’re moving or looking to upgrade—check availability again. Fiber is continuing to expand, and you might be able to snag a better option than you had before.

Your Internet Plan, Your Way

The right internet plan isn’t about picking the cheapest option or the fastest speed. Rather, it’s about finding a plan that matches your lifestyle, budget, and needs. Sure, it’s still not the most exciting task. But now that you know how to boil down speed requirements, connection type, and data usage, you can more quickly tackle the task and get the best internet plan for you while avoiding costly surprises or frustrating slowdowns in service.

Scroll to Top